STARTED WITH A DARE ON SUNDAY NIGHT
What if we made it easier to skip Monday than to show up? Buy our premium boring hat, something you'd buy anyway.
Get a FREE Monday experience, think Spa, hotel, golf etc.. Text your boss you're "not feeling well." Don't show up.
That's it. That's the brand.
We're not changing the world. We're just making it easier to use your sick days without feeling guilty about it. Because the real rebellion isn't quitting your job.
It's keeping it, and skipping Monday anyway.